“Take a Ride on Us” Program Offers Safe Ride Option for February Celebrations


February 9, 2024, 5:32 pm

Posted By: ABQ RAW Staff

Posted On: 02/09/2024 @10:15AM

Bernalillo County 

Whether you’re cheering for Kansas City or San Francisco, planning for “Fat Tuesday,” or marking the day of love with your valentine, the “Take a Ride on Us” program wants to ensure residents in Sandoval and Bernalillo Counties have a safe ride option.

The “Take a Ride on Us” program is offering 2,500 trips on a first-come, first-served basis for those celebrating the big game, Mardis Gras, and Valentine’s Day. The campaign begins at 10 a.m. on Sunday, Feb. 11, and runs through 2 a.m. on Thursday, Feb. 15. Riders can open the Uber app, and under vouchers add the code BIGFEB24 to receive a credit of up to $10 off two trips. Please be aware that the credit is exclusively applicable to Uber rides only and it does not extend to Uber Eats orders. Additionally, the discount does not cover the driver’s tip.

The program is part of an ongoing partnership between Cumulus Media Albuquerque, Bernalillo County Department of Behavioral Health Services, Sandoval County DWI Prevention, Glasheen, Valles & Inderman Injury Lawyers, and the New Mexico Department of Transportation, giving people in the Albuquerque Metro area a safe ride option instead of driving under the influence.

“Take a Ride on Us” was created by Cumulus Media Albuquerque. Since the program began in the summer of 2017, it has provided safe rides to more than 38,000 riders in the Albuquerque Metro area.

Bernalillo County contributes $80,000 to this annual effort. The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue Department collects and distributes the taxes to New Mexico counties on a quarterly basis.

More details can be found here or here.


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